Arty, quirky or classic?
"The East End is popular with famous ‘locals’ Tracey Emin, Dinos Chapman, and Gilbert and George, who have their studios here. And, of course, it’s home to the Whitechapel Gallery, as well as recent additions like Red Gallery on trendy Rivington Street, local favourite Rich Mix (complete with cinema space and cafes), and A Brooks Art. Alternatively, get outside with the street art graffiti tour or go for something more macabre, following in the footsteps of Jack the Ripper. For classic sightseeing, stick to the two Towers: Tower Bridge and the Tower of London."